Welcome to The Tech Minimalism Newsletter

Someone asked me why I wanted to stop the old email list and start all over again fresh, with zero subscribers.

Here was my reply...

My old email list was from the days of MacJunky (my previous brand and company) and most of the users on there were not benefiting from my new messaging and content.

So I thought it was best to start all over again to better help those who do like my new content and not 'spam' those who rather not hear the new me.

I think it was the right decision, even though I had over 2k subscribers, I rather have fewer subscribers that like and want to hear what I have to say.

My focus is simplicity in every aspect of my life, as you know, so I've decided to use HEY World for the new newsletter as it's the simplest way to publish something and email it out.

They will be published on myHEY World profile but deleted when the following newsletter gets sent. However, they'll all be archived on my website forever.

I've never been into lead magnets, tags, segments, automation etc. or any everything that comes with modern day newsletters, as I find it very un-human. I just wanted to go back to how newsletters were in the past.

Will I lose 'sales' yeah probably.
Am I leaving money on the tables, absolutely.

But life shouldn't just about money! Yes, I need to work and make money, who doesn't!

But I'd rather just share my videos, posts, thoughts etc. and if someone needs my help they will hire me. It's simple and it's been working for me for as long as I care to remember.

Anyhoo, welcome and thanks for trusting me with your time!

Oh, and I don't want this first week to be an empty admin email, so here are the latest articles that you may have missed form my website...

Apple's simple yet powerful Invites app was released today
How I stay on top of everything with my iPhone
Using HEY by 37signals as a lite CRM works!
Simplify LinkedIn with this browser extension
After waiting months, I finally got my Dutch drivers licence!

Comments and feedback are always welcomed, and encouraged, moving forward! :-)

Have a great day, and see you in your inbox next Wednesday!

Kia.

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