Basecamp is the perfect business foundation app. I call it the best ‘junk draw’ for a business, because everyone knows exactly where it is and what’s in it.
Transcript
I want to talk about Basecamp and how I believe Basecamp is the ultimate junk drawer.
Now we all have junk drawers in our houses, whether it's in a kitchen, some people even have junk rooms and junk closets.
But the junk drawer is something everyone has and we all understand what's in that junk drawer.
Everyone has their individual things there in that junk drawer, whether it's a pair of scissors, a single paper clip, some rubber bands, could be absolutely anything in that one place.
So in a household, when someone says, oh, it's in that junk drawer, they literally know where that junk drawer is, so they go there and get it.
Basecamp is that for a business.
So instead of saying, where is that file?
What are we doing with this project?
Where are we with this project?
Has Alice in accounting got that task that needs to be done?
No one has to ask these questions.
It's actually...
It's actually all in that junk drawer, which is Basecamp for your business.
The junk drawer for your business is Basecamp.
And I'm still amazed by many companies who, like yesterday, they just get...
I made a video yesterday about people just getting apps, not knowing what they're doing and not being able to scale.
Well, having a foundation and having that junk drawer app effectively, you can scale as much as you want because it's all in one place.
You don't have to be so much of a junk drawer.
You don't have to...
First, you don't have to pay for lots of different apps.
It's all in one.
So the communication is one or your documents is one is in one.
Absolutely everything is in that one place, one junk drawer for your business.
And that is effectively Basecamp.
Now there are other, um, um, PM tools.
I wouldn't call Basecamp necessarily a project management tool, although that's what it is.
I actually prefer to call it junk drawer app.
Meaning it does everything for you and it truly does.
Whereas all these other apps actually don't, they're great at project management, but they're not great at, um, everything else like communication.
Cause you'll need to use Slack.
Well, Basecamp has that covered as well.
I just wanted to bring that to your attention.
If you are using Basecamp, you need help.
Let me know.
I'll be able to help you.
We can talk about how I use it as well.
Cause I even use it as a CRM.
Why use a CRM?
Because you can't use a CRM app when you could actually use Basecamp.
Some people do need CRMs, but if you're working on your own, um, using Basecamp is, it's kind of perfect.
Anyway, it's raining all day and I got this break to make this video cause I don't want to be in the car making a video.
Anyway, I'm going to go talk to you soon.
Ciao.