It’s destructive to do anything wrong. Worse, it’s utterly destructive if you have to fix something you thought was a good idea due to a wrong solution.
Transcript
There's a picture going around on the internet, it's been there for a while. It's a picture of a DIY guy who's van...
And on the side of it, I can't remember the company name, but the tagline was something like, “we repair what your husband fixed”. Think about that for a moment. We repair what your husband fixed.
It makes me laugh because when I say destructive wrong answers, what I mean is this guy, this husband probably went onto the internet, did some research as to how to do this DIY job, whatever it is, figured out he could do it, went to the DIY store to get the parts, the things that he needed, probably even spent loads of money on new tools because he doesn't obviously, he obviously doesn't have them, came back, tried to do it, wife gets really angry and calls this DIY guy, comes in to actually fix it.
Now why am I talking about that? Well, think about it.
If you're trying to search for a solution for your business, whether you work on your own or you've got a team and so on, a small business. Just going on the internet trying to think, trying to find the solution for your fix is probably the wrong thing to do.
Again, it's destructive wrong answers. Because a lot of the stuff that you will get on the internet, some of it is good answers, don't get me wrong, there isn't, it's not all crap on the internet, but most of the time the ones that shout the loudest, the ones that are the fake gurus that I talk about shout the loudest so they're SEOs really good.
So you're going to get the wrong answers effectively. So what you're getting is the wrong answers for the solution that you think you want, but in fact it's just the worst.
So it's destructive to you and your business. You're wasting your time, you're wasting your money, you're going to go and buy loads of tools that just simply will not work.
What you need to do is find the expert, find the person that actually has done it before, look at the reviews, etc. Get the right answer from the person.
Don't put it to chance as to I'm going to Google, I'm going to YouTube, I'm going to try to find out what I want to do and get the wrong answers which are going to be destructive in the end.
I'll leave that with you.
I'm at my best friend's house and she is a photographer, guess what? That, I don't know if you can see it, that's me. I was a model, you know. No, I wasn't. Me on the toilet.
Anyway, have a great one, see you the next time.