Backup is great, but offline is better!
We all know that having a backup of our data is essential. So why is it that when you’re posting something Longford, you use an online tool/platform that could easily not save/update or store your data correctly?!
Don't be 'salesy'
People always gravitate towards good art. The constant battle to 'game' the algorithm is all in vain. Nothing will work, no matter what you do to your post, page or bio.
Be ruthless and say NO!
I have this love, hate relationship with social media. I hate it. But I do like it. Love is kind of a bit of a strong word. I do like it because I meet a lot of people there and I get my clients from there.
If you're liked by everyone, you're not being yourself
It's great to be liked by everyone around you. But if you're appeasing, how is that being genuine?
Keep on going
It’s not easy to make content if you have no audience. And it’s definitely not easy if there’s no feedback, good or bad. But we make it because we enjoy it but mainly because we hope that someone out there benefits somehow.
When you know your audience...
This is an ongoing theme with online marketing, and I've come to realise I need to adhere to this rule, because my content marketing, emails and the things I post have been all over the place, even though it's still tech-related.
You need to cut the noise
To cut through the noise, you need to step back and figure out where it's coming from, then create a plan to dampen or better still, eliminate the noise coming from the lack of framework.