How can adding something help you simplify?
It’s so counter-intuitive, especially when Tech Minimalism tells us the opposite, but sometimes it’s better to add something to your toolkit that helps us simplify our business.
Step back and take stock
Sometimes it’s good to step back from our business and take time for ourselves. It’s a great way to understand how we can move forward. Because being outside the business is better than grinding within it.
Greg Morris Podcast
It's one thing to have your own Podcast where you share your knowledge. But it's another to be asked to go on a Podcast to share who you are (and a little of what you do)
Don't be 'salesy'
People always gravitate towards good art. The constant battle to 'game' the algorithm is all in vain. Nothing will work, no matter what you do to your post, page or bio.
Why is your name pronounced 'K'?
When we're young we all pretty much had nick-names. Some good, some bad and some definitely ugly. And I, unfortunately, fit into the last category.
Pay it forward
Have you ever thought, "This should have been a Podcast!" I know I have! I've had so many GREAT conversations with so many different people.
When you know your audience...
This is an ongoing theme with online marketing, and I've come to realise I need to adhere to this rule, because my content marketing, emails and the things I post have been all over the place, even though it's still tech-related.
Great podcast about managing client expectations
Never, ever, ever, ever, ever let your clients dictate your working hours. Set your daily work hours, just like a business should and always does, and close your doors at the time.
I love hearing from people, but...
We all love human interaction. The warmth of the voice, the glee we feel when we're wanted. But at what cost?!
Copywriting done right
Basecamp is a company I follow very closely, not only because I use their products, like Basecamp & HEY, but for their amazing knack for writing copy that draws you into the product, and makes you understand it quickly, with no sales-y' BS! Well played Basecamp, well played! 👏👏👏