The more I use the internet, the more I understand never to use social media numbers as a marker for anything, as they never help with your personal goal.

Podcast

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Transcript

I've been on the internet for a long, long time, and recently, I've been looking into marketing, and copywriting, and so on. I want to see how I can make my website a little better by eliminating a certain workflow.

What I've found, however, is there are two sides, there's a 50-50 split where half of the people are saying...

– "get loads of numbers, get lots of followers"

...and then there's the other half saying,

– "actually, you don't need that many followers, why are you worrying about the numbers?"

I'm in the latter camp.

I don't worry about numbers. What I care about are two things:

1 - how is my life doing, i.e. am I enjoying my life?
2 – how are my investments and bank account doing?

I really couldn't give two shits about how many followers I have. Yes, obviously, getting lots of followers is validation to a certain degree. However, getting feedback is way more of a validation.

I get so many emails saying...

– "love today's video"
– "the video gave me some great ideas"
– "I like the message and story"

Whatever feedback I get is great. Those types of communication, to me, those numbers are way more meaningful than having a number attached to my profile.

So the less we have, again, the more benefit we get.

That works for me, and I think it should work for everyone if you're constantly trying to get a bunch of followers, and subscribers, that tells me more about your character than anything else.

This also applies to your tech. If you have a lot of tools, you're not going to get shit done, you're just worrying about how good I am at using this tool rather than selecting less than a handful to run your business.

So numbers, to me, don't mean much. My bank account numbers mean a lot to me, obviously, and the number of hours I can spend with my dog and my life means way more to me than people following me and not even interacting with me.

I mean, it's pointless. There are lurkers, and they're welcome, but it's not something I worry about.

I've also just recently moved over to HEY for my email list, I like the fact that it doesn't really give me any numbers. Ghost does. I looked at it now and again, now it's just something less for me to look at.

Let's stay in touch

No lead magnets. No sales emails. I'm not even trying to convince you to join my email list. But you sure will learn new things if you're on it.