My thoughts on online courses & ‘help’ articles
Online courses and ‘help’ articles are all over the internet. However, they don’t always help (at least 99% of them) are virtual ’stings’ to sell you something else.
If you want to sell you a product, sell it, don’t hide behind the ‘help’ article or post saying you want to help people when all you’re doing is just selling your product.
Transcript
so as you know I've been building some
courses and I'm still working on them
but however I think I'm gonna stop them
because I don't think courses in general
work and I'll explain what I mean in a
moment last week I did a bunch of remote
sessions whether that was support help
training instructional whatever
instruction and training and pretty much
the same thing and it got me thinking
about why I was building these courses
and the reasons why I was building these
courses and I did some research and I
actually didn't like the numbers first
hand but ii had the second thing was a
lot of courses have to be rebuilt
because time is not good for course this
course is a static they're stuck in in
in one time basically so if you do a
course on a specific thing it's stuck in
that time and you can't update him there
are people obviously that do update him
and obviously I was going to update them
but that equals more work now that
sounds weird for me but it doesn't sound
weird in the sense of simplicity the
whole point of what I do and what I want
to provide is to simplify everything and
creating a course I found was not
simplifying what I do know it doesn't
adhere to how I embody what I do make
jung ki-taek mentalism and stuff like
that so because of the remote support
and the training I was doing last week
there was a bunch of people acting it
was a bunch of people it was about four
or five people which I was doing remote
work for was actually training the
reason they contacted me is that they
had a specific app and they said Kay I'm
using this app for the past few weeks it
just doesn't work I've been watching
YouTube videos I even paid for a course
and I'm not getting anywhere do you know
this app I'm like what happens it
yes I know it I use it everyday of
course I can help you so we did a
session took about an hour and they were
happy they basically stopped using all
the other information that they had
because they got that they got their
answers they got their questions
answered straight to the point it's like
there aren't there questions were
answered not the fact that the course
was just talking over and over again
about every single feature they don't
really needed they didn't really need
that and a lot of people generally don't
need that I need to do something and I
need to find the quickest way to do
something who can help me
that's basically the guy that I want to
be who can help me
me that's who what I want to be known
for basically the firefighter that comes
in she might one of my old bosses told
me that I was a firefighter once he said
your job is a firefighter you go in fix
it leave great that's what I want to do
for the rest of my life it was great so
I'm still gonna be thinking about
building these courses I'm not sure
about it but again it's more to do with
simplicity so how does this equate to
you well the point is if you want to
learn something figure out the best way
of learning it the course might work for
you doing it in your own time and a
podcast listening audio book physical
books online learning I mean right now
obviously online learning is a huge
thing it has been for a while but
specifically now there's a bunch of
things going on online on LinkedIn and
social media in general however be aware
I'm going to leave you with this there's
a bunch of posts going on especially on
LinkedIn where they say three tips to
this and seven tips to that and 15 tips
to the other notice they're odd numbers
and there's a psychology to that and
they said we're here to help you with
the with these tips so you click through
you what listen to these tip watch these
videos read this PDF whatever it is and
I'll talk about the videos I watched
this one video that was 54 minutes long
you
they watch the 54 minutes because I want
to know what's going on literally about
buzzwords and not actually saying
anything tangible sorry my dog hey wolf
they're not saying anything tangible
they're just literally throwing
buzzwords around and this is from an
article that said 15 tips to help you
and I didn't see 15 tips and in in the
last 10 minutes in the next 10 minutes
they were actually talking about their
product and how it can help them and it
doesn't cost that much five minutes was
them or selling their product some like
what I thought because you're talking
about this pandemic you wanted to help
someone what you're doing is just
selling now there's nothing wrong with
selling but don't hide behind trying to
help someone if you want to sell sell be
honest about it don't just try to see
tell people you're helping them talk
crap for 50 minutes and then sell them
in the last four minutes or five minutes
it's ridiculous and that got me thinking
about webinars and online courses and
stuff because I don't want to be lumped
in with them people I just don't
I have ethics and I don't want to be
associated with that kind of stuff so
that was one of the reasons that kind of
got me thinking about it the other thing
was the simplicity of it of how I can
help people simply and also more
tailored for the group the company or
the person and that's basically what my
thoughts are on that right now anyway
have a great day hope you had a great
weekend hope you're staying safe
obviously throughout all this make sure
you wash your hands to meet the distance
from everybody we'll get through this
have a great day and I'll see you
tomorrow ciao bye-bye