I used to run a business in the past with a minimal amount of ‘tech’. And when I say ‘tech’ I mean Rolodex, pen and paper! So for me having a tool like Basecamp is equivalent to that, but quicker, simpler and easier.

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No lead magnets. No sales emails. I'm not even trying to convince you to join my email list. But you sure will learn new things if you're on it.