I love making videos. It helps my prospective client understand who I am, how I work, and they get to ‘know’ me a little before they get in touch. It’s vital for my business, and it should be for you too.


I often get asked about how I make my videos.

How I record them. What apps I use. What do I use for sound. So I thought maybe I'd make a video about it.

I just came off of a Clubhouse room. I was in there and just listening in. And there was a guy that came in. His name is Dr Darryl... Dr Darryl. I'm going to call him Dr Darryl.

Cool guy, he's got a great presence. And his question was...

Does showing my face on video constantly hurt what I'm doing. Should I switch it up?

The answer given was, you should switch it up, but if you're into video, you can create videos. I think video is the way to go whether it's live streaming or recording like this.

As you know, I do daily videos. I got back into doing daily videos. And I don't have an issue with my face "being shown".

Now that sounds like a big-headed thing to say. But I don't have a problem with it. Many do. So if your forte is writing, please write.

I'd love to be able to know how to write better, but I can't. I have other things to do. So I do video because that's better for me.

Also, I find video gets you known more. Does that make sense?

So the person watching the video appears to know you before they even reach out for any help. They know how you talk, they know what your mannerisms are.

What I would say is, be yourself in the video, and don't change yourself.

Be yourself because everyone else is taken. Right?

Video embodies who I am. If I try to write something like an email, it can go horribly wrong.

For instance, if I have an issue with a piece of software, I always make a video because I can explain it better. They see my face in it. They also see the problem I'm trying to report.

If I get an email and the client needs help. I'll make a video of it because that's so much easier, and it's personalised.

So video is vital for your business. Suppose you are a coach or a consultant or a mentor or whatever. It's so lovely to be able to show yourself. Show what you can do for your prospective clients.

And the best way to do that is via video. Text is great, but it's one dimensional. Pictures are also cool. Stories and Reels in Instagram etc.

But to make a video, if you can hone it down and do it relatively quickly, I think your mileage will be a lot better.

If you have any questions about making videos. What stuff I use. How I do it. Let me know. Because I think this week I'm going to be talking more and more about video. And the tools and apps I use, let me know.

There'll be a link below to get in touch below.

Have a great day. I'll see you then, Caio.

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